...or visitor attendance! Our non-stop event promotion across a variety of platforms leading up to the festival rewarded Historic Odessa with a record in ticket pre-sales compared to previous years.
Over the past several months, 4x3 has been working closely with Norris Sales to create weekly marketing campaigns to help drive traffic from social media back to the website. Each targeted campaign focused on a specific aspect of the Norris Sales' inventory, ranging from construction equipment to in-store consumables.
For the 4th year in a row 4x3 has proudly marketed the annual Odessa Brewfest. Through a custom-designed website, social media and content marketing we helped the Historic Odessa Foundation invite hundreds of visitors as they enjoyed award-winning craft beer, gourmet food, local craft vendors, live music, and historical demonstrations on the beautiful grounds of the 1769 Warner-Wilson house in Odessa, Delaware.
Diesel Adventures has engaged 4x3 to manage their web content and to devise a marketing strategy to improve SEO and increase your page ranking organically on major search engines and social media platforms through effective content marketing.
As 4x3’s newest employee, I have quickly learned that 4x3 is always trying to improve its services for its clients.
This is immediately evident with 4x3’s most recent venture: Snapchat Geofilters.
A client of ours recently expressed skepticism about Facebook as a marketing platform. Before you gasp, let me just say—his questions are perfectly legitimate. Remember, just because Facebook reaches over a billion people worldwide does not automatically guarantee it’s the best solution in every case.
Ever wish news articles in Google search or Facebook feeds would load faster on your phone? Our benevolent Web overlords feel your pain. There’s a mini horse-race going on right now between Google and Facebook over which will attract the most publishers to their new content platforms designed to make loading articles lightning fast in iOS and Android.
Some interesting data was released this week by the publishing analysts at Parse.ly. The goal was to discover where a majority of the Web traffic for seven of this year’s biggest stories came from: search (Google, Yahoo & others), or social media (Facebook & Twitter).
Just a quick note on bracket-style online competitions—plus a chance to brag about my hometown, Maplewood, N.J.
We at 4x3 were proud to be part of the team behind the Odessa Brewfest. We’ve been there from the beginning, helping connect the festival to the world with a custom-designed website, email marketing and social media.
Conventional wisdom in marketing suggests any publicity is good publicity. This idea has been under fire this week with TV funny man John Oliver’s takedown of McDonalds, Bud Light Lime and Adidas on his show This Week Tonight.
The first annual Historic Odessa Brewfest, held Sept. 6, 2014, was a huge success. Over 1400 visitors enjoyed gourmet food and spirits, local artisan crafts, historical demonstrations and award-winning ales, stouts, lagers, cider and Belgian brews from 47 craft brewers.
Ever thought about promoting a post on Facebook? We’ve been dipping our toe in that water lately, and getting familiar with the quirks of the process.
We all know how difficult it can be to get people to find and view a website, Twitter feed, YouTube channel or Facebook page. Posting to social media can feel like a drop in a bucket (reservoir, really) unless you can create the mojo that makes a bit of content go viral—and anyone who’s tried knows what a challenge that can be.
We all know about promoting posts on Facebook and Twitter. Ever wonder why Pinterest hasn’t gotten in on this game? Turns out, they plan to launch a new Promoted Pins service soon (you can sign up ahead of time to get priority access when it's launched).
In the meantime, here’s a few tips to enhance marketing efforts on Pinterest.
We’ve been brainstorming creative sponsorship ideas in the office this week as our sister corporation Sevens Sports LLC gears up for an upcoming rugby tournament in Charlotte, N.C. As any marketer knows, there are lots of ways to advertise through events. Bring a number of like-minded people together, and you’ve got a great opportunity for sponsors to reach a coveted audience.
Whether you work at a large corporation or own a small business, your company should be utilizing social media. Everyone is on it. And even if every single person is not on it, your target consumer probably is. In my opinion, here are the most important tips that you need to know.
Remember back to the days when you’d see a flyer or a poster with a Web address at the bottom, so you’d go to the site, and it would be nothing more than a page showing the flyer/poster? Those Seinfeld-era websites may be long gone, but some companies and organizations still behave as if that’s all their websites are for: to be static placeholders for information.
After Surfside Sevens Stone Harbor, it’s no surprise that the following of our Instagram grew. It’s also no surprise that primarily youth ruggers were clicking the follow button. Business Insider reports that “over 90% of the 150 million people on Instagram are under the age of 35.”
I’ve worked for many years on the editorial side of things—first in community journalism, covering tempests in a teapot in Philadelphia, South Jersey and the New York suburbs, and later in business-to-business media, writing for magazines, updating websites, planning and putting on events.
Popular pinboard-style website Pinterest has introduced a new tool to help companies identify the number of visitors it delivers to its websites. The new feature, called Pinterest Web Analytics, will offer website owners insights into the number of visitors their site has received due to Pinterest as well as data on how many Pinterest users have shared and seen content from their site.
The Eastern Pennsylvania Rugby Union was one of the first content management systems to be put in place by a budding new firm called 4x3, LLC.
This is the fourth in a five part series on social networking and your website. LinkedIn touts itself as the 'professional network'.
We're pleased to announce that Chris Ryan and Ryan Masonry has taken us up on our offer to implement and manage their social media marketing package.
S & H Interiorscapes designs, installs and maintains interior landscapes for mall interiors and the atriums, lobbies and reception areas of corporate clients.
This is the third in a five part series on social networking and your website.
This is the first in a five part series on social networking and your website. So you think you're all set and humming in Facebook. Maybe you're not as on top of it as you think.