Harness the Power of Google My Business February 15, 2018
Google is the world's most popular search engine. No surprise there! But have you been utilizing all the benefits Google can give your business?
4x3 Welcomes New Client: Diesel Adventures September 7, 2017
Diesel Adventures has engaged 4x3 to manage their web content and to devise a marketing strategy to improve SEO and increase your page ranking organically on major search engines and social media platforms through effective content marketing.
GF&M Law Website Highlights SEO-friendly Site Structure August 21, 2017
When GF&M Law contacted 4x3 for a redesign of their website, we worked closely with the firm to create a site that reflected the class and professionalism of GF&M but also was functional on all devices and SEO-friendly.
Arizona Opera: SEO Case Study June 12, 2017
At 4x3, our SEO services are designed to increase client rankings organically on major search engines. For our client, Arizona Opera, 4x3 has developed a custom, fully functional website to manage content in an organized and SEO-friendly manner.
4x3: A Great Place to Work July 25, 2016
After two and a half years doing content marketing and Website copywriting at 4x3, I’m moving on next week to a new job. While excited to be starting this new chapter of my professional life, I will always be appreciative of the time I spent here working for Stephen and Amy.
Never Discount ‘Old Fashioned’ Marketing: A Case Study in Success April 14, 2016
Social media, viral videos, pop-up events—there’s lots of fun options these days for marketing your business. In all the enthusiasm for new media channels, some of the older strategies can get left by the wayside. When it comes to reach and ROI, however, sometimes there’s no better path than the tried-and-true press release.
Optimizing SEO Beyond Google February 15, 2016
In search, Google is king, but that doesn't mean you should ignore the other search engines out there. According to Search Engine Land, one in five searches now take place through Bing—not a small percentage. Other search platforms are also growing (i.e. Duck Duck Go, based right here on the Main Line), and old warhorse Yahoo holds on to a significant amount of Internet searches.
Data Shows Importance of Social Media in Driving Website Traffic December 1, 2015
Some interesting data was released this week by the publishing analysts at Parse.ly. The goal was to discover where a majority of the Web traffic for seven of this year’s biggest stories came from: search (Google, Yahoo & others), or social media (Facebook & Twitter).
Five Viral Headline Do’s and Don’ts February 4, 2015
As recounted in last week’s blog, we tried a little experiment in writing viral headlines — choosing three different versions of a headline and promoting them on Facebook to see which got the most response. Businesses that rely on Facebook clicks do this kind of testing all the time, and on a much bigger scale.
We Created Three Viral Headlines, and Frankly, We Were Surprised So Many Women Liked #2 January 26, 2015
The New Yorker magazine published a fascinating article last month about Emerson Spartz, the 27-year old Chicagoan who has made millions repackaging content to gain clicks on Facebook using viral headlines.
To Build an Online Audience, Set a Low Bar January 16, 2015
We all know how difficult it can be to get people to find and view a website, Twitter feed, YouTube channel or Facebook page. Posting to social media can feel like a drop in a bucket (reservoir, really) unless you can create the mojo that makes a bit of content go viral—and anyone who’s tried knows what a challenge that can be.
Pick a Phrase, Any Single SEO Phrase October 16, 2014
I think the best way to sort out the Search Engine Optimization (SEO) myths and mysteries is to use the logic we all possess. If you want someone to find your website, write about what they are searching for and they will find your page -- your single SEO phrase.
Showing Dedication to Marketing September 24, 2014
Like anything worth doing in life, successful content marketing doesn’t just happen—you’ve got to put in the effort. More than this, you’ve got to have a strategy. Good intentions alone will not bring attention to your business or organization.
Searching for the Big Blue Toy Monster September 9, 2014
The thing about search engine optimization is ... if you are capable of sound reasoning that is ... it all makes perfect logical sense. 4x3 does it. We really do understand it.
Giving Google Plus a Second (or First) Look June 4, 2014
Google recently presented a live, invite-only webcast for small businesses and marketing agencies. Naturally, it was focused on the company’s own Web products, tools and strategies, but Google being Google, that’s a pretty good chunk of what anyone needs to know about marketing online.
The Evolution of SEO March 25, 2014
I’ve worked for many years on the editorial side of things—first in community journalism, covering tempests in a teapot in Philadelphia, South Jersey and the New York suburbs, and later in business-to-business media, writing for magazines, updating websites, planning and putting on events.
The Art of Optimizing Your Webpage. Part 2 of a 5 Part Series November 4, 2010
This is the second in a five part series on social networking and your website. There's a few simple things you need to do to your web page. Google demands it.
New naviGATE site has launched! September 23, 2010
4x3, along with SK Designworks, are proud to announce the redesign and launch of the new NaviGATE website. The new site integrated organic search engine optimization, was constructed on the Drupal content management system platform and features a custom design by SK Designworks.
4x3 and SK Designworks partner to redesign NaviGATE June 27, 2010
4x3, partnered with SK Designworks, will redesign a website and integrate organic search engine optimization for NaviGATE. The site will be constructed on the Drupal content management system platform integrating a custom designed theme. NaviGATE is an IT management consulting firm located in Villanova, PA focused on helping organizations successfully align their IT operations with their overall business goals.
4x3 and SwivelStudios begin production on new site for Clear Sound Inc. May 11, 2010
4x3 and SwivelStudios have partnered again on the development of a new website for Clear Sound, Inc. a full service audio and video production company and systems Integrator. 4x3 is workng closely with SwivelStudios to integrate a new design theme with a customized Drupal CMS. 4x3 will also provide SEO (Search Engine Optimization) consulting and custom keyword development.