Latest News + Ideas

A Gift that Keeps Giving

Passing the Good Along in This Season of Giving December 23, 2015

The holidays are a time of joy and goodwill, and in the spirit of this most wonderful season, 4x3 is purchasing memberships for our clients to Friends for Friends, a local charity dedicated to helping families faced with difficult circumstances. 

Cecil the Lion

Data Shows Importance of Social Media in Driving Website Traffic December 1, 2015

Some interesting data was released this week by the publishing analysts at Parse.ly. The goal was to discover where a majority of the Web traffic for seven of this year’s biggest stories came from: search (Google, Yahoo & others), or social media (Facebook & Twitter).

URugby and the ACRCBowlSeries

Hello From Charlotte and the #ACRCBowlSeries! November 20, 2015

This weeked, many of us in the 4x3 family are down in Charlotte, NC for a big event! The ACRC Bowl Series, a production of our sister company URugby, is bringing 18 top college rugby teams to the Rugby Athletic Center in Charlotte for high-level competition.

Maplewood Halloween

Marketing Tips: Building a Better Online Contest September 30, 2015

Just a quick note on bracket-style online competitions—plus a chance to brag about my hometown, Maplewood, N.J.

Historic Odessa Brewfest

The Odessa Brewfest: Marketing Success September 16, 2015

We at 4x3 were proud to be part of the team behind the Odessa Brewfest. We’ve been there from the beginning, helping connect the festival to the world with a custom-designed website, email marketing and social media. 

Wordpress Drupal

Wordpress vs Drupal: Which Should You Choose? August 18, 2015

If you’re in the market for a professional, custom website, chances are you’re considering Wordpress or Drupal as a CMS platform. Both are well-known and widely popular, and the right one for you may depend on the features and functionality you require, as well as the user interface you prefer. 

Land Survey

The Marketing Services ‘Land Grab’ — Who’s Staking a Claim? July 13, 2015

Content marketing is a growing business in the media world, so much so that lots of non-traditional players are getting into the game. Some corporations (Coke, Sun Life, Intuit) have made creating and distributing their own news-style content a big part of their marketing strategy, while others are happy to hire third parties to do it for them.   

World Cup Soccer

Why America Loves the USWNT and World Cup Soccer July 6, 2015

The USWNT has enthralled the country with their run to a World Cup soccer championship — and rightly so. The U.S. women's national team is a group of tough, talented athletes who demonstrate amazing play when it matters most. 

John Oliver Budweiser

John Oliver and Budweiser: Is there Such a Thing as Bad Publicity? June 11, 2015

Conventional wisdom in marketing suggests any publicity is good publicity. This idea has been under fire this week with TV funny man John Oliver’s takedown of McDonalds, Bud Light Lime and Adidas on his show This Week Tonight. 

Katie Larsen

4x3 Welcomes Tyler Design Student Katie Larsen May 20, 2015

There’s a new college intern at 4x3. Last week we welcomed Katie Larsen, a rising senior at Temple University’s Tyler School of Art, to our Ardmore office. Larsen, a graphic and interactive design student, hopes to land a job after college applying her design skills across print and digital platforms.