I read recently that Nexflix greenlighted "House of Cards" without first making a pilot. This constitutes a $100 million investment (what it cost to produce "House of Cards" Season 1) without any sort of test to see whether audiences actually liked the show.
In search, Google is king, but that doesn't mean you should ignore the other search engines out there. According to Search Engine Land, one in five searches now take place through Bing—not a small percentage. Other search platforms are also growing (i.e. Duck Duck Go, based right here on the Main Line), and old warhorse Yahoo holds on to a significant amount of Internet searches.
4x3 is happy to announce our latest hire, Liza Mansour. Liza grew up in Muscat, Oman, where she attended an International Baccalaureate School. She comes to us by way of the University of the Arts in Philadelphia, where she majored in graphic design.
It may seem like a cliche, but New Year’s is a time to reflect. We can’t help ourselves — times of transition make us pause and think about what’s changed in our lives, what’s constant, and what’s to come.
The holidays are a time of joy and goodwill, and in the spirit of this most wonderful season, 4x3 is purchasing memberships for our clients to Friends for Friends, a local charity dedicated to helping families faced with difficult circumstances.
Some interesting data was released this week by the publishing analysts at Parse.ly. The goal was to discover where a majority of the Web traffic for seven of this year’s biggest stories came from: search (Google, Yahoo & others), or social media (Facebook & Twitter).
This weeked, many of us in the 4x3 family are down in Charlotte, NC for a big event! The ACRC Bowl Series, a production of our sister company URugby, is bringing 18 top college rugby teams to the Rugby Athletic Center in Charlotte for high-level competition.
Just a quick note on bracket-style online competitions—plus a chance to brag about my hometown, Maplewood, N.J.
We at 4x3 were proud to be part of the team behind the Odessa Brewfest. We’ve been there from the beginning, helping connect the festival to the world with a custom-designed website, email marketing and social media.
If you’re in the market for a professional, custom website, chances are you’re considering Wordpress or Drupal as a CMS platform. Both are well-known and widely popular, and the right one for you may depend on the features and functionality you require, as well as the user interface you prefer.