Content marketing is a growing business in the media world, so much so that lots of non-traditional players are getting into the game. Some corporations (Coke, Sun Life, Intuit) have made creating and distributing their own news-style content a big part of their marketing strategy, while others are happy to hire third parties to do it for them.
The USWNT has enthralled the country with their run to a World Cup soccer championship — and rightly so. The U.S. women's national team is a group of tough, talented athletes who demonstrate amazing play when it matters most.
Conventional wisdom in marketing suggests any publicity is good publicity. This idea has been under fire this week with TV funny man John Oliver’s takedown of McDonalds, Bud Light Lime and Adidas on his show This Week Tonight.
There’s a new college intern at 4x3. Last week we welcomed Katie Larsen, a rising senior at Temple University’s Tyler School of Art, to our Ardmore office. Larsen, a graphic and interactive design student, hopes to land a job after college applying her design skills across print and digital platforms.
When I first heard that Verizon was buying AOL for $4.4 billion, I found it hard to believe. And I'm not the only one. There's already been the inevitable “is FIOS moving to dial-up?” jokes, and, for many, a general confusion about what a company best known for serving up sleek smartphones wants with a dot-com era corporation whose heyday coincided with the Sony Discman.
The first annual Historic Odessa Brewfest, held Sept. 6, 2014, was a huge success. Over 1400 visitors enjoyed gourmet food and spirits, local artisan crafts, historical demonstrations and award-winning ales, stouts, lagers, cider and Belgian brews from 47 craft brewers.
Ever thought about promoting a post on Facebook? We’ve been dipping our toe in that water lately, and getting familiar with the quirks of the process.
As recounted in last week’s blog, we tried a little experiment in writing viral headlines — choosing three different versions of a headline and promoting them on Facebook to see which got the most response. Businesses that rely on Facebook clicks do this kind of testing all the time, and on a much bigger scale.
The New Yorker magazine published a fascinating article last month about Emerson Spartz, the 27-year old Chicagoan who has made millions repackaging content to gain clicks on Facebook using viral headlines.
We all know how difficult it can be to get people to find and view a website, Twitter feed, YouTube channel or Facebook page. Posting to social media can feel like a drop in a bucket (reservoir, really) unless you can create the mojo that makes a bit of content go viral—and anyone who’s tried knows what a challenge that can be.