Latest News + Ideas

Pick a Phrase, Any Single SEO Phrase

Pick a Phrase, Any Single SEO Phrase

I think the best way to sort out the Search Engine Optimization (SEO) myths and mysteries is to use the logic we all possess. If you want someone to find your website, write about what they are searching for and they will find your page -- your single SEO phrase.

Landing Strip

Headed for a Clear Landing

Piloting 101: Landing strips should be smooth, well-lit and free of debris; steer clear of the cracked, the weedy, the dark. It’s kinda the same thing with website landing pages. 

Tumblr Logo

Tumblr and Design Inspiration

Amongst the many social media platforms out there, Tumblr is one of my personal favorites. As a designer, the creative community on Tumblr is defenitely one of my go to places to find inspiration for design and illustration.

New Jersey Devils Logo

Making Social Media Pay

We’ve been brainstorming creative sponsorship ideas in the office this week as our sister corporation Sevens Sports LLC gears up for an upcoming rugby tournament in Charlotte, N.C. As any marketer knows, there are lots of ways to advertise through events. Bring a number of like-minded people together, and you’ve got a great opportunity for sponsors to reach a coveted audience.   

Top 10 Social Media Tips for Business

Top 10 Social Media Tips for Business

Whether you work at a large corporation or own a small business, your company should be utilizing social media. Everyone is on it. And even if every single person is not on it, your target consumer probably is. In my opinion, here are the most important tips that you need to know.

Creating Responsive Images

Responsive Design: Creating Responsive Images

About a year ago, I programmed my first ever responsive website. I had heard of and seen them in action, but I never actually made one myself. It definitely was, and still is, a learning experience. My first few sites had some clunky and less than elegant responsive solutions in them. But in the past year, I’ve learned lots of tricks that make responsive sites easy to build and wanted to share.

Soft Pretzels

Showing Dedication to Marketing

Like anything worth doing in life, successful content marketing doesn’t just happen—you’ve got to put in the effort. More than this, you’ve got to have a strategy. Good intentions alone will not bring attention to your business or organization. 

So, how'd your internship go? (Part 2)

So, how'd your internship go? (Part 2)

So! Part two (Here's part one if you haven't read it yet)!

My internship started a week after school ended and I planned to stay until the week before school started. Four days a week, from 9 to 4. I didn't have any super big plans for summer so my goal was to focus on my personal creative work and learning as much as I can in the "real" design field. The night before my internship I was really excited. It was like the feeling you get before the first day of school...but it wasn't school. 

Seinfeld/Costner

Are You a 1990s Marketer?

Remember back to the days when you’d see a flyer or a poster with a Web address at the bottom, so you’d go to the site, and it would be nothing more than a page showing the flyer/poster? Those Seinfeld-era websites may be long gone, but some companies and organizations still behave as if that’s all their websites are for: to be static placeholders for information.

So, how'd your internship go? (Part 1)

So, how'd your internship go? (Part 1)

This is a question that I've been getting a lot lately from family, friends and curious underclassmen. So! Here's my little blog post about my internship with 4x3 :) I have a lot I wanna talk about, so I'll be splitting this post into two parts. This part will be about how I found it, and next will be about the internship and what I've learned from it. 

Flashback to December 2013. I think the question in most, if not all, the junior design majors' minds was: "Where the heck am I going to get an internship???"