Latest News + Ideas

American Flag Capitol Dome FOIA

This Fourth of July Marks a Milestone for Freedom of Information June 30, 2016

July 4 this year is the 240th birthday of the United States. It is also the 50th anniversary of the Freedom of Information Act, which president Lyndon Johnson signed into law on July 4, 1966. 

Shuchang Jin

4x3 Intern Shuchang Jin Doesn't Fetch Coffee June 21, 2016

We at 4x3 are proud of our internship program, which pays a stipend to talented college students and recent design school graduates at the same time it gives them valuable real-world experience. 

ESPN Promotion

Typography: What’s Your Pet Peeve? June 7, 2016

Are you persnickety about correct type and punctuation? I think most people who work in design are. Amy Siano, 4x3’s president and CCO, noticed a gaffe in a recent promo from ESPN — a single quote used where an apostrophe was called for (in the picture above, before “85”). Not cool, ESPN!

Facebook Marketing

Facebook Marketing: Answering the Doubters May 17, 2016

A client of ours recently expressed skepticism about Facebook as a marketing platform. Before you gasp, let me just say—his questions are perfectly legitimate. Remember, just because Facebook reaches over a billion people worldwide does not automatically guarantee it’s the best solution in every case.

South Square

Never Discount ‘Old Fashioned’ Marketing: A Case Study in Success April 14, 2016

Social media, viral videos, pop-up events—there’s lots of fun options these days for marketing your business. In all the enthusiasm for new media channels, some of the older strategies can get left by the wayside. When it comes to reach and ROI, however, sometimes there’s no better path than the tried-and-true press release.

Facebook Instant Articles

Streamlining the Mobile Web: Facebook and Google Look to Boost Browsing March 9, 2016

Ever wish news articles in Google search or Facebook feeds would load faster on your phone? Our benevolent Web overlords feel your pain. There’s a mini horse-race going on right now between Google and Facebook over which will attract the most publishers to their new content platforms designed to make loading articles lightning fast in iOS and Android. 

Content Marketing

Netflix, Content Marketing, and the Power of Data February 29, 2016

I read recently that Nexflix greenlighted "House of Cards" without first making a pilot. This constitutes a $100 million investment (what it cost to produce "House of Cards" Season 1) without any sort of test to see whether audiences actually liked the show. 

Optimizing SEO

Optimizing SEO Beyond Google February 15, 2016

In search, Google is king, but that doesn't mean you should ignore the other search engines out there. According to Search Engine Land, one in five searches now take place through Bing—not a small percentage. Other search platforms are also growing (i.e. Duck Duck Go, based right here on the Main Line), and old warhorse Yahoo holds on to a significant amount of Internet searches.

Liza Mansour

4x3 Welcomes New Designer, Liza Mansour January 19, 2016

4x3 is happy to announce our latest hire, Liza Mansour. Liza grew up in Muscat, Oman, where she attended an International Baccalaureate School. She comes to us by way of the University of the Arts in Philadelphia, where she majored in graphic design. 

Trenton Stables Deck

Looking Back and Thinking Ahead January 5, 2016

It may seem like a cliche, but New Year’s is a time to reflect. We can’t help ourselves — times of transition make us pause and think about what’s changed in our lives, what’s constant, and what’s to come.