4x3 has been partnered with the Penn Green Campus Partnership since September 2012. Back then we created a new website with a Drupal powered content management system; and now we have redesigned the site once again to be responsive on all devices for greater visual impact.
In a world of quickly evolving technology, it is imperative to constantly update and improve your website. An untouched website will easily break in two years due to CMS software updates and out-of-date design modifications.
Penn Green Campus' brand and idenity remained the same, along with other design elements, and instead focused their redesign on mobile responsive design and overall web presence.
One Website, Many Devices
One of the most appealing aspects of responsive web design is that a responsive website can provide a great user-experience across many devices and screen sizes. This is important because it is nearly impossible to anticipate which device a visitor will use to access your website.
By implementing larger thumb-nail images, drop down menus, new cropping software and a mobile repsonsive design, the Penn Green Campus Partnership improved user experience and created a mobile friendly interface.
Responsive design is a necessary feature for any modern website. In fact, Google has new mobile friendly test that can inform visitors if your site has a repsonsive design. This can inevitably affect your website's credibility, local SEO, click-through rate and lead generation. Google has evn gone as far to state that responsive web design is its recommended mobile configuration for any website.
About our Client
The Green Campus Partnership is the umbrella organization that was formed in 2007 to address environmental sustainability planning and policy development at the University of Pennsylvania and to coordinate programs and initiatives for a more sustainable campus. Penn President Amy Gutmann was the first Ivy League President to sign the American College and University Presidents Climate Commitment (ACUPCC).
4x3 is honored to be involved with Penn Green Campus Partnership to build a culture of sustainability.