Pixels + Print: Using Print Media to Stand Out
As the number of channels continues to rise – and it will – the need to embrace multi-channel marketing will become not only a good idea, but a critical one.
Brandywine Primelabels, while very similar to the Brandywine Drumlabels branding, is just as beautiful and sophisticated.
Brandywine Drumlabels required a branding package for their latest business venture for small container labeling, Brandywine Primelabels. 4x3’s branding services included creation of logo options, custom website design, tradeshow banners, stationery, and assorted collateral materials.
Brandywine Primelabels are the durable, on-demand, digitally-printed alternative to costly rolls of pre-printed labels for auto-application.
In addition to the new brand identity for Brandywine Drumlabels, 4x3 also created a new brand identity for Brandywine Primelabels. Complementary brands for Drumlabels and Primelabels offer a cohesive branding strategy; 4x3 helped ensure a clear message, high profile, and wide reach for Brandywine Drumlabels' and Brandywine Primelabels' products and services.
4x3 was also contracted to create a website design for Brandywine Primelabels and a re-design for Brandywine Drumlabels website.
4x3 manages Brandywine's websites, social media, digital content and SEO as well as overall branding and marketing.
As the number of channels continues to rise – and it will – the need to embrace multi-channel marketing will become not only a good idea, but a critical one.
In June of 2018, 4x3 and 321 Creative combined their expertise to create a diverse marketing / communications company. Adding to 4x3's prowess in the digital realm, 321 Creative brings top-notch design to the world of all-things-print — collateral, packaging, trade show graphics, direct mail, and more.
A brand is not just a name and a logo. When thoughtfully created, a brand's distinct value is reinforced in everything the company does stimulating performance in sales, marketing, and client retention.
A client of ours recently expressed skepticism about Facebook as a marketing platform. Before you gasp, let me just say—his questions are perfectly legitimate. Remember, just because Facebook reaches over a billion people worldwide does not automatically guarantee it’s the best solution in every case.
What makes a good marketing message on Twitter during the holiday season? Like any marketing effort, it's important to be mindful of public sentiment and simple good taste when promoting yourself on Twitter.
This is the third in a five part series on social networking and your website.