What makes a good marketing message on Twitter during the holiday season? Like any marketing effort, it's important to be mindful of public sentiment and simple good taste when promoting yourself on Twitter.
More than at, say, Halloween, when almost anything goes as far as jokes and parodies related to the holiday, you need to be more careful with Christmas, Hanukkah and the other midwinter festivals.
That does’t mean you can’t have a little fun, though.
This tweet from Gentleman’s Playbook speaks to a seasonal issue for the classy guy:
You can be festive without being corny. #MerryChristmasEve pic.twitter.com/SBPIn7lJZ3
— Gentleman's Playbook (@GentsPlaybook) December 24, 2014
Unilever gets crafty
Unilever offers a clever way to repurpose old sweaters to create a new holiday gift. What do you think they assume about how their audience views themselves?
Why should ugly holiday sweaters get all the attention? Upcycle old faves for a unique gift: http://t.co/ftnlmXxCSW pic.twitter.com/UmjttA8veU
— UnileverUSA (@unileverusa) December 21, 2014
Target stays in the present
Few people will quarrel with Target’s successful effort to make consumerism cute:
Over the river and through the woods, with presents in tow you go. #MerryChristmasEve! pic.twitter.com/on0WLyU6Yl
— Target (@Target) December 24, 2014
WWE's Christmas smackdown
Be mindful of what works for your audience—without causing any residual damage to your brand by offending others on the social network. The WWE does a good job of this…
Happy Holidays from @WWE! https://t.co/Oz4v0wvP91
— WWE (@WWE) December 17, 2014
My true love gave... a latte
Finally, the wonderful Wawa. Anyone crave a latte?
Walking in a Wawa Wonderland. pic.twitter.com/S0O9dAhvZr
— Wawa (@Wawa) December 18, 2014
Hope you enjoyed these tweets — and happy holidays from all of us here at 4x3!