2013 was the tenth anniversary of the Surfside Sevens rugby tournament, held each year in late July at the Jersey shore. 4x3 created an entire new look and website to commemorate the event.
4x3, LLC created Surfside Sevens and the accompanying brand identity in 2004. Items which have donned the Surfside logo include a website, T-shirts, posters, hats, pint glasses, banners, Frisbees and even beach balls.
Sports event branding and website
The tournament gets better each year and the theme changes slightly, just for the fun of it. In 2013, 68 teams treked to the beach to enjoy the sun and the sand and a little rugby football. 2012 had 72 teams playing at three different locations in a single day. Each year tournament attendees are reminded that players have been "scoring at the shore since 2004." In 2015, Surfside grew to the biggest ever hosting 84 teams.
Surfside Sevens entered a new era in March 2014 with the announcement of a second tournament at Virginia Beach. The tournament in Virginia Beach spawned the creating of URugby and we haven't looked back.