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May 2015

May 26, 2015
May 26, 2015

Website and Marketing: The Historic Odessa Brewfest

SK Designworks, Inc. website

We at 4x3 LLC are proud of the role we played in making the inaugural Historic Odessa Brewfest in 2014 a huge success. In addition to designing and building the festival’s website, we developed a comprehensive marketing and social media strategy. We've been hired to handle web updates, social media and marketing in advance of the second annual brewfest, which takes place Sept. 12, 2015.

4x3 Brand Awareness and Marketing

To raise awareness of the festival locally and regionally, we provided:

  • Brand Awareness (messaging and overall brand awareness)
  • Research (intelligence on beer festivals and other comparable events) 
  • Content (news, press releases and e-newsletters)
  • Promotion (our much-heralded brewbracket contest; social media management; brewer partnerships) 

The #BrewBracket

4x3 designed a brew bracket contest modeled after the college basketball field of 64. Utilizing posts on Facebook and Twitter, users voted for their favorite beers by liking, sharing and commenting. The effort culminated in a Final Four held live on the day of the festival. 

The Result In Just 3 Months

  • Nearly 600 interactions on social media related to #BrewBracket posts.
  • Over 900 Odessa Brewfest Facebook page likes and 870 Twitter followers.
  • Site visit jumps of 60% to 100% on days #BrewBracket matchups were promoted.

Read More About Our Branding and Marketing Efforts for the Odessa Brewfest» 

Frankford Square Site

4x3 Ideas

May 20, 2015

There’s a new college intern at 4x3. Last week we welcomed Katie Larsen, a rising senior at Temple University’s Tyler School of Art, to our Ardmore office. Larsen, a graphic and interactive design student, hopes to land a job after college applying her design skills across print and digital platforms.

Larsen was looking for an internship in or near Philadelphia that offered the opportunity to explore interactive (digital and print) design, as well as work on responsive, rich media websites. At 4x3, Katie will get to do everything from working in a state-of-the-art Drupal CMS to designing t-shirts. Plus, she gets to participate in the process of finding solutions to a wide range of client needs.

“It’s been useful to be exposed to that already, even just hearing the conversations the office is having in dealing with clients and how to think about approaching Web design [in a real-world environment],” she says.

Paid Internships Matter

Another big factor in Larsen’s decision to work with us this summer is that she will be paid for her efforts. 4x3 is a signatory to the AIGA Philadelphia Paid Internship Pledge, an initiative encouraging local employers to offer fair compensation to design students, “in an effort to uphold the value of design, support better business practices and encourage meaningful experiences for interns.”

4x3 is proud to participate in this effort and support students like Katie.   

“The ultimate goal is to be paid to be creative, and college is a stepping stone on that path,” Larsen notes. “I feel if I only had the option of an unpaid internship I would probably rethink what I was doing in college. I view it as an investment and, working for free, I feel like that’s indicative of not really learning valuable skills or skills that can translate into something in the real world.”

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4x3 Ideas

May 12, 2015

When I first heard that Verizon was buying AOL for $4.4 billion, I found it hard to believe. And I'm not the only one. There's already been the inevitable “is FIOS moving to dial-up?” jokes, and, for many, a general confusion about what a company best known for serving up sleek smartphones wants with a dot-com era corporation whose heyday coincided with the Sony Discman.  

Getting into the Content Marketing Game

But looking into it, it just might make sense. AOL, you see, has been expending a lot of energy behind the scenes working on technology that serves up and monetizes video and advertising across platforms. They also own news sites like TechCrunch and Huffington Post. Verizon, feeling pressure to be more than just a conduit for information, has decided it needs to jump into the content marketing game in order to stay competitive. 

In recent years, cable giant Comcast bought NBC Universal. Sony bought EMI Music. AT&T is buying DirectTV. Apple and Microsoft famously (and unexpectedly) got very big into music and gaming, and are now trying to break into TV. Content, in other words, matters a lot — and companies that have made billions providing pipelines (operating systems, infrastructure, hardware, etc.) now feel the need to own a piece of the action. 

As information portals and platforms get cheaper (or even free, as with social media sites like Facebook), owning quality content and content distribution networks matters more. Like Yahoo buying video advertising platform BrightRoll last November, Verizon has decided it needs to do more than be a portal. It will be interesting to see what this approach means for smaller companies.