Stephen Siano

As Technology Director, Stephen's main focus is designing databases and developing the backend programming for our custom content management and ecommerce solutions. Stephen's heart is in design and he frequently gives great feedback on visual solutions, but his head is usually busy demystifying the latest Google Analytics algorithm or seeding a sixty-eight team rugby sevens tournament.

Stephen received his BS from Cornell University where he sustained himself on fresh eggs and potatoes and, in the winter months, played rugby in a cow barn.

News + Ideas

The Fred Flintstone Effect

Recently one of our clients received an email with the subject line: "I noticed a problem with your mobile website."

Do you need responsive design or just want it for your website?

I try not to be a pressure salesman, but it may be time to re-evaluate what our website is doing for us. Not just you our clients but 4x3 - our site - our focus - the future of our industry. In the past we have been offering mobile sites and responsive design as an option. And maybe we're just not selling the options hard enough. Maybe we're just not doing our job to make you understand what's happening and how very important is to keep up.

Our Heads are in the Cloud

Cloud computing is what you think it is. It's the sharing of resources delivered over the Internet. Email is most commonly shared through the cloud. What I thought was cool is that the name, the cloud, comes from the cloud-shaped symbols used in those PC diagrams many of us know.