A fresh look for an agency of 4 decades’ experience, the new 321 identity updated the agency’s face with a bold, contemporary icon and type treatment.
321 Creative, Inc. is the new branding of the former NGS Associates in Wayne, PA. Having changed ownership, streamlined staff, and rededicated to a select menu of services, the agency refreshed its identity with a new logo, stationery system and website.
The Name Tells the Story
The name and logo icon holds a dual meaning: it symbolizes the ownership’s origin with 3 owners, through a partnership with two owners, to final owner Howard Greenberg. It also serves as a symbol of the countdown to a client’s deadline, be it an event date or an ad deadline: 3, 2, 1… and done!