Website: The Historic Odessa Brewfest

The Historic Odessa Foundation, a nonprofit maintaining the homes and gardens of Odessa, Del., needed an exciting new direction for their inaugural Odessa Brewfest. Targeting a younger, mobile audience meant developing a responsive website integrating social media, e-commerce and game elements. 

4x3 worked with Historic Odessa to design a dynamic, visually appealing, easy-to-navigate site that looks equally great on phones, tablets and desktops. Photo slideshows highlight music, vendors and the beauty of the festival’s surroundings. Visitors are kept on the website as they learn about participating brewers and individual beers. Ticket purchasing information is clearly displayed throughout the site.

Visit the Odessa Brewfest website »

The #BrewBracket

To help market the festival, 4x3 designed a “beer bracket” contest modeled after the college basketball field of 64. Users vote for their favorite beers and share information on Facebook, Twitter and other social media. The contest, which features entertaining and informative descriptions of the beers and breweries participating in the festival, drives daily interest among brewers, vendors, beer drinkers and regional media, leading to increased followers, site visitors and ticket purchases. 

Visit the Odessa Brewfest BrewBracket »