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AGA Developers: Branding Case StudyBeyond just a memorable logo, 4x3 has worked with AGA Developers to create a recognizable brand. By analyzing several aspects of AGA's brand we were able to create a case study highlighting the features of the company which fulfilled the 5 necessary components of a brand. 1. Improves RecognitionThe recognizable logo and style allows AGA Developers to create a powerful reputation by associating their hard work and popular projects with their brand. This is why each of their sub-brands (South Square, Frankford Square and Trenton Stables) have gained recognition through the connection to their well-developed and professional parent brand. 2. Creates TrustThe AGA brands allows you to transfer the same feeling of loyalty and trust that the other sub-brands command. When customers see a new development with AGA's parent brand on the side they know they will have the same old-fashioned craftsmanship and contemporary designs associated with all the successful projects they have completed in the past. 3. Supports AdvertisingThrough traditional media and social media, AGA publicizes properties and developments that they are building or selling, respectively. Each sub-brand – South Square, Frankford Square and Trenton Stables – is marketed directly through the parent brand's social media. 4. Builds Financial ValueA strong brand usually guarantees future business. As AGA grows and develops more properties its brand continues to gain better the financial return from its efforts. 5. Generates New CustomersAGA has built up a powerful reputation for building contemporary townhouses throughout Philadelphia's neighborhoods and satisfied home-buyers are one of today's the most profitable advertising source. CREATING A BRAND WITH 4X3At 4x3, we believe that your brand is the essence of your business. We work directly with our clients to create a brand that states who you are, where you are headed and the perception of who your clients and potential clients believe you to be. And just like our client, AGA Developers, we have what it takes to get your brand on track. |