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February 2019

Website Launch

February 20, 2019

4x3 is proud to announce the completion and launching of the CWE Scientific Instrument website. 

Developing an Organized, Content-Rich Website

CWE approached 4x3 to do a complete website makeover to help organize their extensive product line in a eye-catching and user-friendly design. The CWE website required an organized way to manage scientific instruments in a way that reflects an extensive online product catalog. 

4x3 was up for the challenge!

The main goal was to create an easily-searchable database that cross-references products, specifications, tech manuals, and equipment accessories. With this in mind, 4x3 created a custom, fully functional site to manage content in a SEO-friendly and organized manner.

Due to the heavily content oriented aspect of the website, a high level or organization needed to be applied during the development process. We worked closely the CWE team to create a detailed site map to guarantee a simple layout and easily navigated internal pages. This level organization was implemented in every step of development. 

"It was a big project, but 4x3 delivered, giving us a highly functional, beautifully designed new website and a fresh brand image. It was a collaborative project and we couldn't be happier with both the process and the outcome.  Our customer satisfaction has increased because our product lines and accessories are easier to navigate thanks to the well-organized structure that 4x3 created..." 

Hilary Ward | Vice President Marketing & Sales | CWE Inc

4x3 developed the website in Drupal, creating an inviting, user-friendly website that integrated custom Drupal modules and navigation tools to enhance the functionality of the site. As such, the site can be managed without any high-level programming expertise while remaining while fully incorporating responsive web design. 

ABOUT CWE

CWE offers a broad range of instruments for the physiology and pre-clinical research laboratory. With their origins in control of breathing instrumentation, CWE specializes in respiratory support and monitoring, including ventilators, gas analyzers, and related equipment.

Family owned and operated for 35 years, CWE keeps it personal. They'll listen to your needs and collaborate with you to find the perfect system in the fields of control of breathing, respiration, and physiology.

Years of Experience in Web Development

4x3 has been developing websites since it was founded. As an integral part of our web design process, 4x3 implements thoughtful web development during all phases or building and programming (or reprogramming) a website; including Drupal, eCommerce, and custom CMS.

4x3 Ideas

February 14, 2019

May your day be filled with love, laughter and lollipops.

February 14, 2019

Happy Valentine's Day
from 4x3

May your day be filled with love, laughter and lollipops! 

4x3 News

February 2, 2019

We love our clients for all they do... like nurturing kids in the arts! Usdan Summer Camp for the Arts is kicking off their Uniquely U scholarship search to bring creativity and self-expression to deserving kids this summer.

Show Usdan what makes you U

Students from Long Island, New York City, and Southern Westchester are invited to apply for the Uniquely U scholarships in creative writing, instrumental and vocal music, dance, visual art, and theater.

At least five (5) full scholarships will be awarded for eligible students to attend Usdan from July 1 to August 16, 2019. Partial scholarships will also be awarded to a select number of applicants.

Here's how to apply...

Students are asked to submit an application along with a video telling Usdan what makes you unique. Uniquely U recipients will be selected based on the following criteria: 

  • Passion - a unique ability to communicate your love of the arts
  • Creativity - a uniquely individual approach and style to your work with a high level of impact on the audience

A student's submission must fulfill certain criteria to be considered, including: 

  • the entry video (including any performance and introduction of applicant) should be 5 minutes or less
  • the writing section must not exceed 5,000 words
  • visual art submissions may be no more than five (5) images in total
  • each submission should be the work of an individual artist
  • no duets or ensemble work accepted

DEADLINE: Registration ends on February 15, 2019 at 11:59 pm ET. Unfortunately, incomplete entries can not be considered. Submit your application here »

Usdan Summer Camp for the Arts

4x3's partnership with Usdan

Usdan is a premier summer camp for the arts for pre-kindergarten to high school, specializing in programs that emphasize creativity, theater and dance, leadership, environmentalism and music. With nearly 70 classes and over 1,500 students each summer, Usdan guides every camper on a path of individual and creative growth.

Partnering with Heads of State, 4x3 helped create a super functional and user-friendly website that invites children and their parents to learn more about this educational summer camp.

Learn more about Usdan's website in our portfolio »

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