4x3 is proud of the relationship we've developed over the years with the University of Pennsylvania. As a prestigious Ivy League university, Penn is nationally ranked for its academic centers and student research programs.

4x3 manages three websites for the educational non-profit the University of Pennsylvania: Penn Facilities, Penn Sustainability, and Pennovation Works.

Penn Facilities and Real Estate Services

Back in 2013, 4x3 worked with the Facilities and Real Estate Services (FRES) team at Penn to redesign and redevelop their university online presence. The project included a complete site redesign to align with Penn's new Web template standards.

Due to the content-rich nature of the website, we worked to incorporate Drupal modules to aid in simple navigation and organization of the websites, for both administrators, students, and visitors. The upgrade also included an inclusive Google Maps API V3 campus map and a custom programed, fully integrated campus-wide Cosign login system. 

Penn Green Campus Partnership 

4x3 is honored to be involved with Penn Green Campus Partnership to build a culture of sustainability on Penn's campus. Since 2013 we have been working with Penn Green Campus, as part of Penn Facilities, to help coordinate programs and initiatives for a more sustainable campus.

More recently, in 2016, we redesigned the website to be fully responsive on all devices and reprogrammed a Drupal powered CMS.

Pennovation Works

In 2016, 4x3 was called on to reprogram and manage the new Pennovation Works Drupal website for the University of Pennsylvania.

With a fully customized PHP site, we integrated Drupal modules to ease the burden of managing and updating the website. 

Trust your university website with 4x3

Educational websites are meant to answer every possible question and provide support to past, current, and prospective students. And just like a business’s website can say a lot about the company, so can the website of a college or university.

With 4x3's award-winning content management system can easily allow your institution to be built around hundreds of different pages. 

We provide designs that have a clear typographic structure and image focused, content-rich layouts that perfectly represents your school and its academic mission. Our designs get to the root of user experience design while also maintaining a consumable method of organized page content.

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Google is the world's most popular search engine. No surprise there! But have you been utilizing all the benefits Google can give your business? 

Improve local SEO with Google My Business.

Google My Business (GMB) is a free listing from Google that businesses can use to manage their information — like Name, Address and Phone Number — across Google Search and Google Maps.

Keeping your business’ information up to date is very important. Accurate information is the way potential customers will find your company, and it gives Google the correct information to display in searches.

How it works

So why should you worry about your Google My Business anyway? Well, according to Google, 97% of consumers search for local products and services but only 37% of businesses have claimed a local business listing on a search engine. 

By ignoring your GMB listing you are losing business, lots of it.

Claim your business listing

It is very important to claim and verify your business on Google. An unclaimed business listing can be edited by your competitors, making it vulnerable to spammers with false information. 

Visit google.com/business to start the process of claiming your business.

If you have already claimed your business the next step is to verify its location. To do this, Google will send your business a real-life postcard. This card is the only proof you’re the owner of the business listed at the address. But be careful, this postcard is often mistaken for junk mail. 

Rank on Google

Verifying a GMB listing is not enough for your business to appear in Google search results. Relevance, distance, and the prominence of the business are important ranking factors for Google.

• Relevance - how well does your business fit the search intent of a customer? Vagueness doesn't rank. 
• Distance - where is your business physically located? Google uses the location of the searcher to present the most relevant local businesses.
• Prominence - how many reviews or posts does your business have? No one like a dead profile, you have to keep your listing up to date with new photos and content.

These three factors all contribute to your businesses' standing in local search results. Inaccurate information can hurt your listings and rankings.

Manage your business listing

Take charge of what people see when they do a local search for your business. GMB gives you the tools to update your listing and engage with your customers from any device.

Entice new customers with quality photographs, customer reviews, and business news items. Adjust your hours for the holidays, add a new phone number or manage multiple locations in a few easy steps through your GMB account, and your listing will update across Google Search and Google Maps.

Need help managing your listing? 4x3 can help.

Sometimes running a business doesn't leave you enough time to establish and maintain a successful GMB listing. Keeping your business listing constantly up to date can be difficult, especially if you don't have the know-how or the man power.

4x3 can help optimize the use of Google for you and your business.

We use our trusted SEO services, designed to increase your page ranking organically, as a way to optimize your business listing on Google. And with our previous experience managing businesses on Google, our team can evaluate your performance, keep your info up-to-date, and interact with customers on your behalf. 

Contact us today! »