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March 2017

Website Launch

March 31, 2017

Relate Personal Finance Launches Website

4x3 is proud to announce the completion and launching of the Relate Personal Finance website.

Financial Advice That Relates To You

4x3 provided interactive design consulting and a custom Drupal Content Management System (CMS) for John O'Brien, a local financial advisor who specializes in a coach-like approach to financial planning. John started Relate Personal Finance to help individuals, families and small businesses make smart financial decisions regardless of their income or wealth level.

John wanted to standout among the hundreds of independent financial advisors working in Philadelphia. Opting out of the boring finance website that uses stock photo, John commissioned 4x3 for custom graphics and animations to give a new and refreshing look to his website.  

View Relate's portfolio »

Drupal CMS and Site Hosting

4x3 will be hosting and maintaining the Drupal-powered Relate Personal Finance website. Through the Drupal CMS, John can easily make updates to his website, like adding resources, news, or updating information about his services.

4x3 also worked with Relate Personal Finance to create the logo and brand. 4x3 provides content and social media marketing, SEO, and web maintenance services as well.

It was a pleasure working with John and 4x3 looks forward to a continued relationship now that the site has launched.

Related Projects:
Relate Personal Finance Branding, Relate Personal Finance Website
Tags:
Website Launch, Web Design, Drupal, Logo Design, Branding
March 31, 2017

Website Launch: Relate Personal Finance

March 31, 2017

4x3 is proud to announce the completion and launching of the Relate Personal Finance website.

Financial Advice That Relates To You

4x3 provided interactive design consulting and a custom Drupal Content Management System (CMS) for John O'Brien, a local financial advisor who specializes in a coach-like approach to financial planning. John started Relate Personal Finance to help individuals, families and small businesses make smart financial decisions regardless of their income or wealth level.

John wanted to standout among the hundreds of independent financial advisors working in Philadelphia. Opting out of the boring finance website that uses stock photo, John commissioned 4x3 for custom graphics and animations to give a new and refreshing look to his website. 

View Relate's portfolio »
Check out the Relate website »

Drupal CMS and Site Hosting

4x3 will be hosting and maintaining the Drupal-powered Relate Personal Finance website. Through the Drupal CMS, John can easily make updates to his site, like adding resources, news, or updating information about his services. 

It was a pleasure working with John and 4x3 looks forward to a continued relationship now that the site has launched.

Visit 4x3 to get more info about our services »

4x3 News

March 10, 2017

Norris Sales Has A New Homepage!

As part of a web design consultation with our client, Norris Sales Company Inc., 4x3 has upgraded their homepage to better fit the overall responsive design of the website. 

While the homepage isn't considered the #1 landing page anymore, it is (hands down!) the most visited page on your whole website; because even if someone does not directly land on your homepage when first visiting the site, their first instinct is to click on the homepage after viewing the initial content which caught their attention.

Your homepage is like a storefront window -- a showcase of your best content easily available for any possible window shoppers. As such, if it isn't visually appealing or informative, then chances are visitors will quickly move on.

Out with the Old, In with the New

Norris Sales saw that their homepage was, statistically, a very high exit page. So, after consulting with 4x3, they decided that a redesign for a simplistic, yet informative homepage was needed. 4x3 helped Norris Sales identify what they wanted to highlight on the homepage and what could be removed. The new homepage design selected the best elements to feature Norris Sales' identity and mission, including:

  • new navigation menu
  • latest news slider
  • wider break point
  • custom Google maps
  • featured manufacturers
  • redesigned super footer

Being primarily a heavy equipment dealer, Norris Sales wanted to shift focus from individual products to their most popular manufacturers; moving toward broader categories allowed for greater involvement. Visual elements also became a center-piece; highlighting the latest news stories, store locations, and featured equipment. Also by implementing a wider break point and simplified navigation, Norris Sales was able to move away from a cluttered homepage to a more open web design.

About Norris Sales

Norris Sales Company has been providing best in class construction products and service to Philadelphia and its surrounding suburbs since 1956. Norris Sales has recently expanded to a new headquarters in Conshohocken, PA and opened a second sales and rental location in Sicklerville, NJ. 

Their knowledgeable staff and two centralized locations allow Norris Sales to provide top notch service to all of their customers throughout the rental, sales, service or training process.

Visit website portfolio »
Check out the homepage »

Related Projects:
Norris Sales Location Map, Norris Sales Website
Tags:
Web Design, Google Maps, Website Launch
March 3, 2017

It's Time for a Responsive Redesign

March 3, 2017

Over the past month, 4x3 has been working with the Penn Green Campus Partnership to redesign their website. They have a Drupal powered content management  system which now allows the site to be responsive on all mobile devices.

Update & Improve Your Website

A website “redesign” doesn’t necessarily mean that you completely scrap your old website and start anew. Brand and identity can stay the same, along with other design elements. But as your company and technology both evolve, it is necessary to update CMS software and out-of-date design modifications.

One Website, Many Devices

Responsive design makes a website easily adaptable to fit the screen sizes of any mobile device. 

With an on-the-go lifestyle that many of us lead, it is no surprise that most websites have a high mobile usage rate. A responsive design makes it possible for visitors to navigate your website easily across all unique devices, providing a great user experience. 

Responsive Design

Responsive design is a necessary feature for any modern website. In fact, Google has a new mobile friendly test that can inform visitors if your site has a responsive design. This can inevitably affect your website's credibility, local SEO, click-through rate and lead generation. Google has even gone as far to state that responsive web design is its recommended mobile configuration for any website.

Visit 4x3 to get more info about our services »

Contact us if you are interested in implementing responsive design on your website.

4x3 News

March 2, 2017

Penn Green Campus Partnership Adopts a Responsive Design

4x3 has been partnered with the Penn Green Campus Partnership since September 2012. Back then we created a new website with a Drupal powered content management system; and now we have redesigned the site once again to be responsive on all devices for greater visual impact.

In a world of quickly evolving technology, it is imperative to constantly update and improve your website. An untouched website will easily break in two years due to CMS software updates and out-of-date design modifications. 

Penn Green Campus' brand and idenity remained the same, along with other design elements, and instead focused their redesign on mobile responsive design and overall web presence.

One Website, Many Devices

One of the most appealing aspects of responsive web design is that a responsive website can provide a great user-experience across many devices and screen sizes. This is important because it is nearly impossible to anticipate which device a visitor will use to access your website.

By implementing larger thumb-nail images, drop down menus, new cropping software and a mobile repsonsive design, the Penn Green Campus Partnership improved user experience and created a mobile friendly interface.

Responsive design is a necessary feature for any modern website. In fact, Google has new mobile friendly test that can inform visitors if your site has a repsonsive design. This can inevitably affect your website's credibility, local SEO, click-through rate and lead generation. Google has evn gone as far to state that responsive web design is its recommended mobile configuration for any website.

About our Client

The Green Campus Partnership is the umbrella organization that was formed in 2007 to address environmental sustainability planning and policy development at the University of Pennsylvania and to coordinate programs and initiatives for a more sustainable campus. Penn President Amy Gutmann was the first Ivy League President to sign the American College and University Presidents Climate Commitment (ACUPCC).

4x3 is honored to be involved with Penn Green Campus Partnership to build a culture of sustainability.      

Tags:
Responsive Design, University Website