Back in 2013, 4x3 designed and developed a website for Northern NJ SAFE KIDS/Safe Communities. But it was time for an upgrade... so this year we worked closely with Prevention Works! to redesign their website.
A website “redesign” doesn’t necessarily mean that you completely scrap your old website and start anew. Brand and identity can stay the same, along with other design elements. But as your company and technology both evolve, it is necessary to make functional modifications that help your website and its visitors run more smoothly.
Adding headlines or graphics or even custom elements can have a big return. Prevention Works! strategically-focused their redesign on responsive design and custom Google maps.
Responsive Design
Responsive design makes a website easily adaptable to fit the screen sizes of any mobile device.
With an on-the-go lifestyle that many of us lead, it is no surprise that most websites have a high mobile usage rate. A responsive design makes it possible for visitors to navigate the Prevention Works! website easily across all unique devices, providing a great user experience.
Responsive design is a necessary feature for any modern website. In fact, Google is now telling searchers whether your website is mobile friendly or not with their new mobile friendly test. This will inevitably affect your credibility, click-through rate, lead generation and sales.
Custom Google Maps
Prevention Works! hosts several location-based services across Northern New Jersey.
We also built and integrated custom Google maps and other location-based assets into mobile and desktop redesign. Our Drupal-based web platform allows for sophisticated multi-layer, interactive map that enhances the website's usability, social integration and local SEO.
About Our Client
PreventionWorks-NJ.org is the official website of Northern NJ SAFE KIDS/Safe Communities. The Northern NJ SAFE KIDS coalition work is to prevent childhood injury through research, community outreach, legislative advocacy and media awareness campaigns. Safe Kids Worldwide has over 500 chapters and coalitions in all 50 states, and has partners in 25 countries.
As a non-profit sponsored by Morristown Memorial Hospital, their mission is to reduce fatalities, injuries and property damage due to unintentional injuries on the road, at home and at play. As such, Prevention Works! provides complementary safety services through Northern New Jersey.